Monday 30 December 2013

LinkedIn, Pinterest more well-known than Twitter: study

More U.S. grownups use LinkedIn and Pinterest than Twitter, but that website draws a greater proportion of shades of black and teenagers than do its public press colleagues, a Pew Research Center research released on Monday revealed.

Photo pin-up site Pinterest rised in reputation over the past season, according to the study, a study of 1,445 On the internet surfers aged 18 and older. About 21 % of participants said they employ the support, up considerably from 15 % in a similar study performed a season ago.

The figure was 22 % for LinkedIn and 18 % for Twitter, holding approximately steady from a season ago. About 29 % of the shades of black interviewed by Pew made use of Twitter, well above 16 % for whites and Hispanics, the research revealed. (r.reuters.com/fyc75v)

Twitter positions greater than Pinterest in terms of engagement, however: 46 % of customers interviewed go onto the internet messaging support daily, compared to 23 % for Pinterest and just 13 % for LinkedIn.

Industry experts have said Twitters is less user-friendly than Facebook and thus can turn off customers, limiting its growth as a popular public press system.

According to a Reuters/Ipsos study performed in Oct, 36 % of 1,067 people who have joined Twitter say they do not use it, and 7 % say they have closed their consideration. In contrast, only 7 % of 2,449 Facebook members report not using the internet social network, and 5 % say they have closed down their consideration.

The Pew research asked customers of Facebook, Instagram, Twitter, LinkedIn and Pinterest - five of the biggest U.S. public press solutions.

About 71 % of participants said they used Facebook, up from 67 % the season before and allowing it the highest reputation ranking. But some experts think that younger customers are leaning away from Facebook, the biggest social network, and toward newer solutions such as SnapChat or Instagram.

"Facebook is the prominent public press system in the variety of customers, but a stunning variety of customers are now expanding onto other platforms," the Pew research read.

"Pinterest holds particular appeal to female customers (women are four times as likely as men to be Pinterest users), and LinkedIn is especially popular among college graduate students and On the internet surfers in higher-income houses."

No comments:

Post a Comment