Kindle Owners Are Big Online Shoppers

Amazon's product business strategy plan appears to be hitting its pace, depending on data from Consumer Intelligence Research Partners (CIRP).

A recent survey revealed that individuals who own Amazon kindle devices — the Flame product, unique Amazon kindle, Paperwhite $119.00 at Amazon series — are more inclined to purchase other products on the internet.

The on the internet retail store giant consumes about $18 for every Amazon kindle Flame marketed at full list price, due to manufacturing costs and other factors. But the company has said continuously that it is designed to make up for it through product sales of Amazon e-books, apps, and other products via those gadgets.

Without specifying exactly what individuals are buying on the site — be it e-books, Amazon kindle accessories, lawn furniture, or baggage — CIRP revealed that 40 % of all Amazon customers are Amazon kindle system entrepreneurs.

In fact, those who own an Amazon-branded product typically buy products from a normal of 6.4 different Amazon departments; 50 % go as far as to shop in seven or more categories. Comparatively, non-Kindle system entrepreneurs stick to a normal 5.5 divisions.

CIRP reports that Amazon kindle system entrepreneurs spend about $1,233 per year, compared to $790 yearly for other clients, according to co-founder Josh Lowitz. "They do so because Amazon kindle system entrepreneurs buy over 50 % more frequently than other clients," he said.

Almost 30 % of Amazon clients own a Amazon kindle Flame $229.00 at Amazon product, while another 21 % own a Amazon kindle e-reader. Meanwhile, 9 % of clients own both, "suggesting how well Amazon has done to drive product sales of what amounts to a website to Amazon," Lowitz said.

CIRP co-founder Scott Levin agreed, saying that the Amazon kindle Flame product provides easy on the internet access to everything Amazon offers, while Amazon kindle e-readers have "become the way that Amazon clients buy books, Amazon's unique production," he said.

Amazon did not immediately respond to PCMag's request for comment.

In Jan 2012, RBC Capital revealed that over the course of three years, each Amazon kindle Flame marketed could earn Amazon $136, centered solely on side-line purchases.