BlackBerry titles former SAP professional to go key business segment

BlackBerry Ltd said on Tuesday that John Sims will be a part of the organization as head of its international company solutions business , a key section that is likely to be at the primary of the smart phone organization's turn-around plan.

Waterloo, Ontario-based BlackBerry said Sims will be a part of the organization in Jan from application massive SAP AG , where he provided as chief executive of SAP's mobile solutions company.

BlackBerry's Primary Professional David Chen said Sims' comprehensive experience in changing businesses will be a remarkable resource to BlackBerry as the organization looks for to get back its washed out performance.

Waterloo, Ontario-based BlackBerry developed the idea of on-the-go email, and for decades its pagers and mobile phones were must-have gadgets for governmental and company management. But it has bled company to Apple Inc's iPhone and a number of mobile phones operated by Google Android application recently.

The organization's new line of mobile phones that run on its all-new BlackBerry 10 os have did not restore company, forcing the organization to consider a possible selling a few months ago. Last month, it shelved the sales process and decided to re-finance by providing $1 billion in debt to a group of long-term traders such as its biggest investor, Fairfax Financial Holdings .

At the time, the organization declared that David Chen, acknowledged with switching around Sybase in the delayed 90's, was taking over as its chief executive, changing Thorsten Heins.

Chen, who took the reins in Nov, is eager to restore the organization as a market player targeted on the so-called company industry that includes huge government and business customers. These security-focused customers were the ones that assisted to create BlackBerry gadgets popular back in the day.

The organization desires that its new BlackBerry Enterprise Service 10 system - that allows such customers to now manage BlackBerry, Android os and iOS-based gadgets on their inner systems - will help create its solutions essential to customers once again. It desires that the providing will allow it to sell high-margin solutions to its huge customers even if many, or all, of their workers are using gadgets made by BlackBerry's opponents.

Chen, who was important in the selling of Sybase to SAP truly, worked together with Sim cards at the In german application organization. Chen, who came back Sybase to productivity in the early 2000s, had remained on until 2012 following Sybase's purchase by SAP. Chen is predicted to provide greater details on his turn-around plans for BlackBerry on friday, when the organization declares its every quarter results.